Was sich wie ein Titel eines Science Fiction Films anhört ist eine neue Hotelmarke von IHG …

Gibt es nicht schon genug Hotelmarken? IHG findet das nicht und wirft ein neues Hotelbranding auf den Markt. Vielleicht ist man auf SPG und Marriott eifersüchtig. Die haben ja nach dem Kauf von SPG durch Marriott 30 Hotelmarken (Marriott+SPG = 30 Hotelmarken) anzubieten.

Die neue Hotellinie nennt sich Project Horizon.

Was haben wir da jetzt zu erwarten. In der Presseaussendung beschreibt man das Branding so:

“+ Rooms designed for sound sleep:  Delivering a best-in-class sleep experience, rooms were intentionally designed for reliable rest. These guests value an investment in high quality mattress and linens, specific design to help reduce noise and intuitive in-room climate control. Guest rooms will be a mix of 220 square foot king (65 percent) and 275 square foot queen/queen (35 percent), featuring a built-in work space, open closet storage with luggage shelf, a great shower and a smart TV.
+ Hotel amenities: Hotels will feature intimate and inviting public spaces, including a mix of seating designed perfectly for travelers looking to spend 30-45 minutes in the lobby working, socializing or enjoying a complimentary breakfast. Optional amenities include a pool and porte cochere based upon market dynamics.
+ Leading technology: Hotels will leverage the latest in technology. This includes a state-of-the-art, cloud ¬based next generation reservation system, mobile check-in and check-out and IHG Connect® enhanced Wi-Fi with the fastest speed in the industry. Rooms will also feature enhanced in-room entertainment options which allows guests to cast content from their smart devices to in-room TVs.
+ Fresh, no-nonsense, complimentary breakfast:  A select number of high-quality, brand-name options will be offered to guests to grab and go or enjoy in the lobby, alongside a premium coffee experience to start the day off right. The offering provides owners with a simple, low-cost operating model. Hotels will also offer a well-curated market for food, beverage and personal items.
+ Hotel build: Hotels will be designed for new build construction to provide exactly what guests need, consistently, on an average lot size of approximately 1.5 acres. The prototype design features 95-100 keys with a minimum of three stories.”

Zur Presseaussendung: IHG Owners Get First Look at Fresh, New Midscale Hotel Brand

Zur Produktbeschreibung: Welcome to Project Horizon (PDF)

Zur Promo Page: Welcome to Project Horizon

Keine Fotos von Design, ein paar Stock Fotos, klingende Phrasen wie “no-nonsense breakfast” und eine Hotelmarke ist geboren. Sorry aber ich kann mir da überhaupt nichts vorstellen.

Danke einem netten Leser!