Accor Le Club wird zu All

Accor Le Club wird zu All …

Es wäre nicht Accor, wenn man zur Einführung neuer Produkte nicht kryptische Pressemitteilungen herausgeben würde. Accor Le Club wird zunächst mal zu All.

Um die Marke zu bewerben knallt man sie auf Fußballtrikots:

“Accor and Paris Saint-Germain today announce they have signed a global multi-year partnership agreement. ALL (Accor Live Limitless), Accor’s new lifestyle loyalty platform, will become the Principal Partner and official jersey sponsor of the club starting from the 2019/2020 season. The partnership will bring together a global, pioneering leader in the hospitality industry with the world’s fastest-growing football club; Accor’s 265 million guests join the 395 million fans who follow the club and its players on social media worldwide.”

Zur Pressemitteilung: ALL, Accor’s new lifestyle loyalty program, becomes Principal Partner and jersey sponsor of Paris Saint-Germain Football Club

Es gibt schon eine Page für das neue Programm. Da verspricht man eine Lifestyle Marke, eine neue Page, App, Partnerschaften und einen neuen Premium Status.

Infos der neuen All Promo Page:

“New Premium Status
A commitment to reward our most engaged members even more.
Partnerships and experiences
A new website and app, also connecting you to a new range of partnerships and experiences.
Enriched Benefits
You’ll be surprised at the new ways you can earn and redeem points. From exciting new hospitality brands, to new partners in the worlds of gastronomy, entertainment, and sports.
New Identity and Branding
The way you interact with us will become simpler, with ALL being the one home for everything. To smooth your journey from beginning to end.”

[button link=”https://all.accor.com” color=”silver” newwindow=”yes”] All Accor[/button]

Die Presseaussendung dazu macht uns irgendwie auch nicht klüger:

“Corporate
Paris, February 21, 2019
Accor unveils new lifestyle loyalty program
Bringing Augmented Hospitality to life
Accor announces today a disruptive and dramatic shift of its loyalty program into a fully integrated global platform integrating rewards, services, and experiences across our entire ecosystem to bring value everyday life whether you work, live or play.
This new lifestyle loyalty program will recognize, understand, cherish, communicate with and reward guests like never before giving access to “ALL of Accor”.
It will open doors across a unique and iconic portfolio of over 30 hotel brands as well as an unrivalled collection of bars, restaurants, nightclubs and “money can’t buy” experiences.
This new lifestyle loyalty program will be delivered through a new app and website that will allow members to access the world of Accor from the palm of their hands.
The new guest promise of this new lifestyle loyalty program will address four strategic stakes:
Introducing new premium status to reward our most loyal members
Enriched benefits according to our augmented hospitality strategy
A worldwide connected experience to earn and burn points across the broadest range of brands in the industry and a New digital app delivering value across work, live & play.
Partnerships and experiences
Far beyond the stay, partnerships anchor ALL in member’s day-to-day, on the move and everywhere. Following an extensive study, three main passion points resonate with our loyalty members: Entertainment, Dining and Culinary & Sports.
Accor announces today three main partnerships to illustrate those passion points.
We are pleased to be extending our partnership with AEG beyond the AccorHotels Arena to include premium venues providing over 60 000 tickets and private suites for our loyalty members in Latin America, Asia and Europe.
is world’s leading sports and live entertainment company, with more than 100 million guests a year, delivering innovation that inspires athletes, teams, artists and fans.
The Group has signed a new partnership with IMG, which will unlock access to chef masterclasses and culinary encounters for our best members courtesy of our loyalty program. Starting in 2020, our members will enjoy the best of Taste Festivals in London, Paris, Sao Paulo, Hong Kong and Toronto, with growth and expansion of the partnership into new cities over the next three years.
IMG is a global actor operating in more than 30 countries in sports, events, media, fashion, and especially culinary with immersive food experience
Accor and Paris Saint-Germain Football Cub today announce they have signed a global multi-year partnership agreement. ALL, Accor Live Limitless, Accor’s new lifestyle loyalty platform, will become the Principal Partner and official jersey sponsor of the club starting from the 2019/2020 season. The partnership will bring together the world’s fastest-growing football club with a global, pioneering leader in the hospitality industry.
To reflect the ambition of the group to engage our guests in their daily lives and to embody the premium nature of its portfolio of brands, Accor launched a new premium visual language including a new corporate logo. The two distinctive brands, Accor and ALL, will utilize the same ‘iconic A’ monogram that represents the seal of excellence of the group and which fuses the letter A with the bernache which is the historical emblem of the group.”