Alter Wein in neuen Schläuchen? Erfindet sich Oneworld neu?

Die Oneworld Partner haben sich in London getroffen. Große Neuerungen wurden angekündigt, aber was kommt wirklich?

Die Oneworld Airlines haben sich in London getroffen und das 20-jährige Bestehen gefeiert. Große Veränderungen wurden versprochen, das hat man geliefert:

“oneworld’s transformation includes:
+ A new oneworld digital platform that will, as it is progressively rolled out, bring to life in the digital era the alliance’s core promise of seamless connectivity for customers flying on multi-sector, multi-airline journeys, via the convenience of their preferred member airline’s mobile app or website – without having to download any additional app or enter more log-in credentials.
+ An increased level of alliance co-location projects at a number of key airports around the world – with plans to unveil the first oneworld branded, developed and managed lounge later this year.
+ A fresh approach to corporate sales, enabling oneworld to respond much faster to requests for alliance contracts, which currently generate US$ 1 billion a year for member airlines.  Since trials of the new process began six months ago, revenues have risen 10 per cent.  Dozens of the world’s biggest multinational corporations have signed corporate accounts with the alliance rather than a series of individual airline deals.
+ A revised process for prospecting potential new members.  The first airline to join as a result will be Royal Air Maroc, next year – oneworld’s first full member recruit for six years and its first from Africa.
+ The alliance’s first new membership platform, oneworld connect – designed with smaller, regional airlines in mind – with Fiji Airways’ entry as the first oneworld connect partner to be completed by the end of next month.  Talks are progressing with other airlines interested in signing, from the Americas, Europe and Asia-Pacific, enabling the alliance to spread its wings still further globally.
These changes are reflected in a sweepingly different brand positioning for oneworld, encouraging passengers to “Travel Bright” – complete with a new oneworld.com website, both unveiled today.”

Die Pressemitteilung: As oneworld marks its 20th anniversary, the global airline alliance unveils major benefits for customers and airlines

Neue gemeinsame Oneworld Lounges, neuer Internetauftritt , gemeinsame App Features und neue Airlines. Wir werden sehen was sich tut.

Die neuen Lounges sollen an starken Oneworld Airports errichtet werden:

“Among key current co-location activities:
+ Beijing:  oneworld member airlines are evaluating options to operate from the new Beijing Daxing International Airport with a goal to achieve a much higher level of colocation. Ten alliance carriers – American Airlines, British Airways, Cathay Pacific, Finnair, Japan Airlines, Malaysia Airlines, Qantas, Qatar Airways, S7 Airlines and SriLankan – currently offer around 175 flights a week at Beijing
+ Sao Paulo:  All five oneworld member airlines serving GRU are working with the airport authority there with the aim of co-locating all of their domestic, regional and international operations in the new Terminal 3A, which is slated to open in the mid-2021.   Five alliance carriers operate there – the airport’s biggest home carrier LATAM, plus American Airlines, British Airways, Iberia and Qatar Airways – offering nearly 1,000 departures a week, with services split between two different terminals.
+ London Heathrow:  With 12 of oneworld’s 13 established member airlines operating there, LHR is the alliance’s biggest connecting hub worldwide.  Because of the size of their operation and the nature of the airport, they are currently based in three of its four passenger terminals.  With plans for a third runway, oneworld and its member airlines are progressing discussions with the airport operator to strengthen the alliance proposition there.  Meantime, enhanced alliance facilities are being rolled out at Terminal 3, where nine oneworld airlines operate, including improved check-in, along with better shared self-service kiosks, plans for e-gates and facial recognition technology.
+ Frankfurt:  With the new Terminal 3 scheduled to open in late 2023, the 10 oneworld airlines currently flying there are in discussion with the airport authority on potential alliance opportunities.  At present, American Airlines, British Airways, Cathay Pacific, Finnair, Iberia, JAL, LATAM, Qatar Airways, Royal Jordanian and S7 offer 175 flights a week from the airport.”

Zur Presseaussendung: Digital apps and new alliance lounges to drive major new oneworld customer benefits