Die NH Hotels werden ein Teil des GHA Discovery Programms …
GHA Discovery hat Omni Hotels verloren, aber gleichzeitig kommt NH Hotels dazu. Damit wird es auch bei NH Hotels interessante Benefits erhalten.
Spannendes Detail bei der Pressemitteilung ist die Ankündigung ein Punktesystem einführen zu wollen:
„Global Hotel Alliance (GHA), operator of the award-winning, multi-brand hotel loyalty programme, DISCOVERY, announced today that NH Hotel Group will join the alliance and merge the NH Rewards loyalty programme with DISCOVERY in early 2022, thereby establishing DISCOVERY as one of the 10 largest loyalty programmes in the hospitality sector, with over 900 participating hotels.
Based in Madrid, Spain, the NH Hotel Group is one of the largest hotel companies in the world. Under three brands, NH Hotels, NH Collection and nhow, it operates over 360 hotels in 30 countries, primarily in Europe and South America. NH Hotel Group is majority-owned by Minor Hotels, a Bangkok-based operator of more than 160 hotels and a GHA shareholder. Minor’s global family of brands such as Anantara, Avani, Elewana Collection, Oaks and Tivoli are already member brands of the alliance and participate in DISCOVERY.
Chris Hartley, GHA’s CEO, sees this as a big step for GHA. “NH will strengthen the alliance during what has been a difficult period for the hospitality industry, further leveraging our collective buying power and collaborative marketing efforts. It also gives our 17 million-plus DISCOVERY members access to hundreds of new locations in South America, Spain, Germany, Italy, and Benelux, where until now we had limited coverage.”
The announcement comes as GHA is preparing to launch a redesigned version of its DISCOVERY programme during the fourth quarter of 2021. There will be an exciting array of new features, including a digital rewards currency and unique benefits and offers for local members even when not staying in the hotel. More details on the new programme are due to be announced soon.“
Zur Pressemitteilung: NH HOTEL GROUP JOINS GLOBAL HOTEL ALLIANCE
Schau doch mal in der größten deutschsprachigen Gruppe für Vielreisende vorbei: Vielflieger Lounge – Tipps & Tricks für Vielflieger
Das Loyalitätsprogramm von NH Hotels fand ich sehr schwach.
Es gab nur ein großer Vorteil: manchmal wurden Bonuspunkte von laufenden Aktionen bereits beim Check-in gutgeschrieben und konnten beim Check-out des selben Aufenthalts eingelöst werden :-)