IHG mit neuer Luxusmarke eigenständiger Hotels: Vignette Collection

Mit Vignette Collection gibt es bei IHG eine neue Luxusmarke eigenständiger Hotels …

IHG hat im Quartalsbericht eine neue Marke geteasert: IHG plant neue Luxury&Lifestyle Marke

Vignette Collection soll in der Art wie Autograph Hotels oder The Luxury Collection die Aufnahme einzelner Luxushotels in IHG ermöglichen.

Die Infos:

“Vignette Collection becomes the sixth addition to IHG’s brand portfolio in the past four years, taking it to 17 in total across nearly 6,000 hotels in more than 100 countries. The Collection further enriches IHG’s fast-growing Luxury & Lifestyle offer for both leisure and business travellers.
IHG’s Vignette Collection will give owners of world-class independent hotels the opportunity to retain their distinctive identity, while benefitting from our global scale, Luxury & Lifestyle expertise, and powerful IHG Rewards loyalty programme. These exclusive properties in sought-after urban and resort locations will accelerate IHG’s growth and meet an increasing appetite from travellers for one-of-a-kind stays.
…
Among the first hotels to join IHG’s Vignette Collection will be Hotel X, a 5-star hotel, dining and lifestyle destination in the centre of Brisbane’s Fortitude Valley, Australia. Hotel X’s distinctive design and luxurious facilities celebrate this iconic Brisbane neighbourhood through ultra-cool art, Avant Garde lighting and exceptional views of the cityscape.
Thailand’s vibrant Pattaya Aquatique hotel will also be one of the first hotels to join the Vignette Collection. Working in collaboration with Thailand’s leading integrated lifestyle real estate group, Asset World Corporation Public Company Limited (AWC), the hotel is based in Pattaya’s Aquatique district, the city’s first iconic lifestyle destination.”

Zur Pressemitteiflung: Meet Vignette Collection™: IHG Hotels & Resorts launches new Luxury & Lifestyle collection brand

Die Markeninfos (für Hotels):

“OUR MINIMUM REQUIREMENTS
SINGULAR HOTELS WITH SHARED STANDARDS
Unique and proudly independent, our hotels all embody luxury in a different way. What they share is a commitment to a succinct set of standards that we know discerning guests seek out and love.
Asset requirements:
Entry-level luxury positioning
Targeting 70+ keys and 26sqm room size (flexible by location)
Key city and resort locations, benefiting from strong IHG® system delivery
Fitness; Bar/Lounge; provision for all meal periods and out-of-hours
High quality design and condition
Distinctive design style applied throughout, and property in grade A condition.
Indulgent sleep and invigorating shower experience
Luxury linen and mattress and high flow rate shower.
Luxury Food & Beverage
A high quality offering throughout the day showcasing provenance and craft, expertly delivered in welcoming public spaces and guest rooms.
Outstanding service philosophy
Perfectly pitched service that brilliantly meets every need of today’s luxury guest.
Seamless connectivity
Fast wireless broadband in all bedrooms and public areas.
…
ONE-OF-A-KIND STAYS
No two stays are the same. Every time you arrive at one of our hotels, you’ll be met with its own distinct style and character.
A name inspired by the hotel’s history, character or location
Hotel-branded signage, collateral and uniforms
Interior design that is relevant and consistent
A distinct service style and hallmarks”

Zur Brand Page: Vignetecollectionhotels.com

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