Bei Brussels Airlines gibt es ein neues Firmendesign und Livery, eine polnische Tageszeitung ist daran sehr interessiert …
Brussels Airlines hat sich ein neues Branding und Livery verpasst.
Die Infos:
“Today, Brussels Airlines presents a new brand identity, confirming its position in the market as Belgium’s home carrier. Updated colours, a new logo and aircraft livery are the visual token of the airline’s new chapter, stating its readiness for future challenges and re-emphasizing on the importance of the Belgian brand. A chapter with a strong focus on customer experience, reliability and sustainability while keeping a competitive cost-structure.
As a consequence of the COVID-19 crisis, Brussels Airlines accelerated and intensified in 2020 its transformation plan Reboot Plus, in order to pave the way for a future-proof company that is able to face the competition, with a sound and healthy cost structure.
After the restructuring, the company started the second phase of its Reboot Plus plan: the build-up and improvement phase. Brussels Airlines now turns its attention to the future with strategic investments in an improved customer experience, new technologies, digitization, new ways of working, and the development of its employees.”
Die Erklärung des Logos:
“The new brand identity includes a new version of the Brussels Airlines signature red and blue colours, now a deeper red and a darker shade of blue. The dotted “b”, which today adorns the tails of its fleet, makes way for 9 dots of different sizes in the form of a square, to represent the diversity of its customers, its destinations and its employees.”
Zur Pressemitteilung: BRUSSELS AIRLINES CONFIRMS ITS POSITION IN THE MARKET WITH A NEW BRAND IDENTITY
Die polnische Tageszeitung Gazeta trollt Brussels. Leichte Ähnlichkeiten des Logos könnte man ja schon erkennen:
https://twitter.com/Airwaysfoodie/status/1461289519609745413
https://twitter.com/Airwaysfoodie/status/1461312087678930945
Foto: Brussels – Welche Airline bietet das beste Reiserlebnis, was ist das beste Treueprogramm, welcher Status garantiert die wertvollsten Vorteile und was ist die beste Kreditkarte für Vielreisende? Bei den 2021 German Traveller Awards kannst du deine Favoriten wählten! –> Zur Abstimmung
