In Shanghai entsteht ein Fila JdV Hyatt …
Im neuen Headquarter von Fila in Shanghai ensteht ein crazy Hotel Projekt. Ein JdV wird das Branding der Sportmarke Fila erhalten.
Die Infos:
“Hyatt Hotels Corporation (NYSE: H) and ANTA Sports Products Co., Ltd. (ANTA Group) announced plans for the first-of-its-kind FILA-branded hotel in Shanghai – FILA HOUSE Shanghai. The hotel will make its mark on the global stage as the inaugural FILA-branded hotel in the world and by joining the JdV by Hyatt brand, FILA HOUSE Shanghai will bring a vibrant new experience to the local hotel scene.
FILA, a global sports brand with a strong lifestyle appeal with more than 100 years of history, has gained recognition among high-end consumers for its unique fusion of fitness and fashion that is both sporty and stylish. In China, the Italian brand is owned and managed by ANTA, one of the country’s leading global sportswear companies, which has successfully positioned FILA at the premium end of sports fashion with a brand concept of “Live Your Elegance,” combining elegance with vitality.
The development of FILA HOUSE Shanghai marks the first time FILA China is extending its brand into the lifestyle hotel space, as FILA’s vision for this hotel aligns with the JdV by Hyatt brand’s ethos. Embracing the brand’s namesake (joie de vivre), the JdV by Hyatt brand offers a collection of independent properties that are true reflections of the urban neighborhoods they call home, inviting guests and locals alike to connect and celebrate the joy of life while unwinding in spaces designed with distinctive personality. This, together with the FILA brand’s free-spirited attitude and legacy of style designed for life in motion, will create a one-of-a-kind experience that appeals to today’s young travelers seeking to live in the moment.
…
FILA HOUSE Shanghai will be developed as part of the new Shanghai headquarters of ANTA Group in Shanghai’s West Hongqiao Business District, an area that is fast establishing itself as a center of Shanghai international trade, with excellent transportation links and a vibrant community of business and industry. Located across five independent buildings, housing headquarter office, shops, food and beverage outlets, the unique eco-friendly headquarters complex is envisioned to be a destination for sports retail as well as a space to showcase the latest trends in sports apparel. The complex, including FILA HOUSE Shanghai, is expected to open by 2024.”
Zur Pressemitteilung: Hyatt Announces Plans for the World’s First FILA-Branded Lifestyle Hotel in Shanghai
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