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Kommentare 2

1. Lufthansa’s management seems utterly incapable of grasping the basics of delegation, customer appreciation, or even the fundamental fact that their only real asset is their loyal passengers. Instead of nurturing this, they actively alienate customers with terrible service – starting from the booking process, through a dysfunctional app, to an ever-changing and opaque loyalty program that delivers zero real value. Try booking an award ticket months in advance? Good luck – because Star Alliance “partners” conveniently release no seats. And forget First Class; it simply doesn’t exist in any meaningful way anymore. No wonder, when interns seem to be running daily operations and strategic leadership is equally clueless.

   1. Lufthansa’s Customer Loyalty? Dead.

   The Miles & More program has been gutted beyond recognition. The concept of rewarding frequent flyers is now a joke—award flights are virtually non-existent, upgrades require ridiculous co-pays, and the new Senator status changes feel like a deliberate insult. At this point, the only reason people still fly Lufthansa is lack of alternatives in certain markets—but the moment they find one, they’re gone forever.

   2. A “Premium” Airline Without a Competitive Product

   Lufthansa loves bragging about its premium positioning, but the reality is an embarrassing farce:
   • Business Class seats? Outdated, cramped, uncomfortable.
   • Catering? An abomination. Meals that taste like disappointment, with spilled 2008 vintage red wine and a shrug: “Oops, must have been stored wrong.”
   • Long-haul comfort? A joke.
   On a 13.5-hour A350 flight, the experience was pure misery – minimal service, zero innovation, and a seat that feels straight out of 2002.
   • Lounges? Overcrowded, uninspired, and offering food that wouldn’t pass for economy-class catering on Emirates or Qatar Airways.

   Lufthansa is losing the high-value premium traveler, fast. And it’s painfully obvious why.

   3. The Pricing is Beyond Insulting

   Lufthansa expects €5,000+ for a one-way Business Class ticket while offering a product that’s inferior to airlines charging €1,000. Meanwhile, carriers like China Airlines, Vietnam Airlines, even MIAT Mongolian Airlines or T’way are looking like a better choice. Let that sink in.

   4. No Long Term Strategy –
   Only Short-Term Greed

   Lufthansa has no competitive long-haul strategy for Asia-Pacific or South America. It has abandoned any serious market growth in these regions while airlines like Emirates, Qatar Airways, and Singapore Airlines dominate. Lufthansa’s big “vision”? Acquiring ITA Airways, a struggling airline that will only drain more resources without solving the real issues.

   The handling of Swiss and Austrian Airlines was already disastrous. Brussels Airlines has been an endless headache. What does Lufthansa plan to do with ITA? Magically make it work while everything else collapses? Laughable.

   5. A Management Team That’s Completely Out of Touch

   Lufthansa’s executives are entirely detached from reality.
   • They make the loyalty program worse every year.
   • They neglect operational excellence, handing daily management to overworked or unqualified staff.
   • They chase bonuses instead of real strategic growth.

   Final Verdict:
   Lufthansa is No Longer Competitive
   • The product is worse than ever.
   • The service is indifferent at best, hostile at worst.
   • The loyalty program is a scam.
   • The pricing is laughable compared to alternatives.
   • The strategic leadership is directionless.

   Lufthansa is no longer a premium airline. It’s a budget airline in disguise – except worse, because at least Ryanair and Wizz Air don’t pretend to be something they’re not. No wonder frequent flyers are looking elsewhere. If even T’way or MIAT seems like a better Business Class choice than Lufthansa and Star Alliance, that is a catastrophic indictment of the airline’s decline.

   3

   Antworten

   1. Just don’t book. Market will manage it.