Qantas bietet eine Mode-Collection …
Bei den Airlines dürfte man gerade viel Zeit haben. Singapore Airlines verkauft die A380 als Restaurant. Dann kann man auch Essen liefern lassen und erhält das Flugzeug Geschirr. Qantas hat erst kürzlich volle Trolleys verkauft. Nun gibt es eine neue Qantas Collection. Qantas probiert sich als eine Art Modelabel.
Die Pressemitteilung:
“Leading Australian fashion designer, Martin Grant has released a limited-edition athleisure-wear collection, showcasing a mix of the airline’s vintage logos to mark the flying kangaroo’s centenary year.
Inspired by Qantas’ iconic trademarks throughout history, Grant set out to design a classic range of wardrobe staples for everyday wear.
Including cashmere sweaters, a hoodie, sweatshirts, t-shirts and a beach tote, Grant’s designs have fused Qantas’ iconic red and navy palette with a vivid wattle yellow to represent Australia’s native floral emblem.
“This collection is all about classic shapes, comfortable styles and materials that are kind on the environment. But the hero of the designs are the iconic logos that evoke so many fond memories for Australians,” said Martin Grant.
“The Qantas brand is embedded in the history of our country. I wanted this collection to be a nod to the past but also be a treasured piece for the future.”
Martin’s designs are showcased around the world on runways and Hollywood royalty. His reputation for simplicity and timeless silhouettes have also seen him design uniforms for Qantas’ pilots, cabin crew and ground staff as well as pyjamas and amenity kits for the airline’s First Class customers.
Qantas Loyalty CEO Olivia Wirth said the merchandise designed by the internationally recognised designer would be incredibly popular with customers.
“Qantas Frequent Flyers have a great fondness for our brand and heritage. Having our iconic logos appear in such a beautifully designed collection will make this range much sought after for people with a passion for both aviation and fashion.”
Cashmere Sweater RRP $425 / 73,910 Qantas Points
Hoodie RRP $275 / 47,820 Qantas Points
Sweatshirt RRP $250 / 43,470 Qantas Points
T-shirt RRP $150 / 26,080 Qantas Points
Beach Tote RRP $350 / 60,860 Qantas Points”
Zur Pressemitteilung: QANTAS UNVEILS EXCLUSIVE NEW LEISURE WEAR RANGE BY MARTIN GRANT
[button link=”https://store.qantas.com/au/search/grant” color=”silver” newwindow=”yes”] Qantas Grant Linie im Online Store[/button]Schau doch in unserer Boardingarea DE Facebook Gruppe vorbei –> Vielfliegerlounge
Gar keine schlechte Idee. Mit dem netten Logo der Fluggesellschaft könnte das möglicherweise weltweit funktionieren.