Das Hyatt House Düsseldorf erhält innerhalb von Hyatt ein neues Branding …
Hyatt hat in Düsseldorf seit Jahren ein eher hochpreisiges Hyatt House laufen. Das Branding hat da nicht wirklich hingehauen. Hyatt House ist doch eher die Budget Linie und da hat das Hyatt House Andreas Quartier nicht reingepasst.
Das bereinigt man und das Hyatt House Andreas Quartiert wird The Wellem The Unbound Collection.
Die Pressemitteilung:
“Hyatt Hotels Corporation (NYSE: H) today announced the opening of the newest luxury boutique hotel in Düsseldorf, Germany, The Wellem, part of The Unbound Collection by Hyatt brand. With 102 studios and suites, the hotel was previously operated under the Hyatt House brand and is located in the heart of the historic Andreas Quarter, just a few minutes walking distance from the famous shopping boulevard, Königsallee, and the Rhine river. The opening marks the first property under The Unbound Collection by Hyatt brand in German-speaking markets and the seventh property to join the independent collection brand in Europe.
The property is named after Jan Wellem, who together with his wife Anna Maria Luisa of the House of Medici significantly impacted Düsseldorf to become the center of culture and fine arts that it is today. In the spirit of its namesake, The Wellem is home to an impressive collection of contemporary art displayed throughout the property and within guest suites, including works from internationally renowned artists such as Jeff Koons, HA Schult, and Julian Schnabel. Guests have access to the hotel’s exclusive private Art Concierge, who can introduce guests to the masterpieces on display within the property and also offer tours at the nearby museums and art galleries including the K20 art collection and the Arts Academy of the city of Düsseldorf.
“As a nod to the art displayed within the property, The Wellem’s mission is to celebrate the individuality of each guest entering through our doors”, said Till Westheuser, general manager at The Wellem. “The hotel offers the perfect playground for individually-minded guests and we want them to create their own story-worthy experiences at Germany’s first hotel within The Unbound Collection by Hyatt brand portfolio.”
Historical Design
The Wellem’s design reflects a unique and sophisticated style paired with a contemporary flare, connecting guests to both the historic and modern side of Düsseldorf. The structure, built in 1913, was originally a courthouse and home to significant historical events of the 20th century. Throughout the years, the building has been pristinely preserved, now creating a thought-provoking environment for guests.
Guestrooms and Accommodations
The 102 studios and suites at The Wellem offer the latest technology with Bluetooth speakers and SuitePads that allow for an easy communication with the reception. Each room has separate sleeping and living sections, with the exclusive fifth-floor art suites offering access to the rooftop terrace. The hotel boasts three restaurants where guests can enjoy some of Germany’s culinary highlights or indulge in the tastes and flavors of the Mediterranean.
The Unbound Collection by Hyatt gives guests the freedom to create their own unique experiences at remarkable properties around the world, whether it’s a historic gem tucked in the heart of Paris, like Hôtel du Louvre, or a spectacular architectural monument such as Párisi Udvar Hotel Budapest. Additional properties within The Unbound Collection by Hyatt brand in Europe include Hôtel Martinez in Cannes, Hôtel du Palais Biarritz and Great Scotland Yard Hotel in London.”
Zur Presssemitteilung: The Wellem Joins The Unbound Collection by Hyatt in Düsseldorf
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