IHG plant neue Luxury&Lifestyle Marke

Bei IHG will man im Luxury und Lifestyle Segment ausbauen …

IHG hat den Quartalsbericht vorgestellt. Man will im oberen Segment ausbauen und plant eine neue Luxury&Lifestyle Marke. Independent Hotels und Small Chains sollen sich da anschließen.

Die Infos:

„Building on IHG’s position as the world’s #2 Luxury & Lifestyle player in terms of both system size and pipeline, IHG plans to launch a new collection brand in the coming weeks. The upscale and luxury segments currently represent 31% of our system size and 41% of our pipeline (midscale being 69% and 59%, respectively). The new collection brand will complement our existing Luxury & Lifestyle brands consisting of the more recently acquired Six Senses, Regent and Kimpton brands, along with InterContinental and Hotel Indigo, whilst also offering a different price point to our upscale conversion brand voco – our fastest ever brand to rollout globally since its launch in 2018.
Owners of independent hotels and small chains are increasingly attracted by the opportunity to benefit from the scale, expertise and investment of a global system, illustrated by conversions growing to represent a quarter of IHG’s signings over the last 18 months. Owners that join IHG’s new collection brand will gain access to our world class revenue delivery systems, technology platforms, loyalty offering, operational expertise and procurement savings, without high upfront costs or any compromise on their hotel’s distinctive identity or name. For guests, the addition of more unique, exclusive hotels in sought after resort and city locations will add further choice to our Luxury & Lifestyle offer, where we already have more than 400 hotels and 100,000 rooms, and will increase the attractiveness of our IHG Rewards loyalty programme to its more than 100 million members.
The new collection brand will help fast-track IHG’s growth in market segments worth over $100bn in rooms revenue globally in 2019, and where over 40% or around 1.5 million rooms are currently independent. Over the next 10 years, we anticipate the collection to attract more than 100 properties globally, helping contribute to our ambition of delivering industry-leading net rooms growth.“

Zum Quartalsbericht: Interim results to 30 June 2021

IHG hat endlich die Schwäche im oberen Segment bemerkt und arbeitet fokussiert daran. Inwieweit hier eine echte Kette mit gemeinsamen Merkmalen entstehen wird, das wird man sehen.

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