IHG erweitert Fußabdruck in Deutschland (108 Hotels)

IHG wächst in Deutschland …

IHG hat sich in Deutschland einen großen Fisch ans Land gezogen. Novum Hospitality wird 108 Hotels mehrheitlich in Deutschland in das IHG System eingliedern. Die meisten Häuser werden Holiday Inn, gefolgt von Garner und Candlewood Suites.

Die Infos:

Up to 108 NOVUM Hospitality open hotels (15,334 rooms) and 11 hotels under development (2,369 rooms) are expected to join IHG’s system between 2024 and 2028. Conversion of the hotels to IHG’s system will happen in phases beginning in 2024, with the majority to take place over the next 24 months. This will increase IHG’s global system size by up to 1.9% over the coming years.
A total of 52 open and pipeline hotels will join IHG through a distinctive collaboration between Holiday Inn and the niu, NOVUM Hospitality’s stylish, flagship upper midscale brand. This will combine the domestic presence of the niu with Holiday Inn’s trusted reputation and global brand recognition to build a leading position in a key target market. NOVUM Hospitality’s other brands, Yggotel, Select and Novum with 56 open and pipeline hotels will convert to IHG’s new midscale conversion brand, Garner, and the acora Living the City brand with 11 open and pipeline hotels will convert to IHG’s midscale extended stay brand, Candlewood Suites.
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The agreement has a term of 30 years and the option to renew for additional terms.“

Quelle: Pressemitteilung

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