Bei Virgin soll sich was ändern. Was genau, bleibt leider ein Rätsel …

Virgin Atlantic und Virgin werden gemeinsam mit Delta ein neues Loyalitätsprogramm erschaffen. Die Pressemitteilung ist absolut mysteriös:

“Today we’re announcing the intention for the Virgin Group and Virgin Atlantic to launch a new Virgin-wide loyalty programme, with unique and differentiated reward opportunities, to reward customer loyalty across Virgin branded companies. This new loyalty programme will offer members the chance to earn and spend ‘miles’, the currency of Virgin Atlantic’s frequent flyer programme, across a range of products and services.
A new company, Virgin Group Loyalty Company (VGLC), will be established to own and manage this exciting Virgin loyalty programme. Virgin Red, an existing loyalty start-up within the Virgin Group, will also be integrated into the group-wide loyalty programme, as we bring reward across the Virgin family together into a single company and create a more valuable offer for our customers. VGLC will launch in 2019 and will be owned by Virgin Group and Delta Air Lines.
Flying Club will continue to be owned and managed by Virgin Atlantic as its frequent flyer programme and will continue to use miles as its currency. Flying Club members will continue to earn Tier Points and earn and spend miles across Virgin Atlantic, Delta and a range of airline and other partners as they do today. In the future Flying Club members can look forward to an expanded range of valuable ways to earn and spend miles that will be powered by the new Virgin loyalty programme.”

Zur Pressemitteilung: Virgin Group and Virgin Atlantic announce their intention to launch a new Virgin loyalty programme

Aus den FAQ’s:

“What changes are there for Flying Club members?
The change announced today is an internal one and we want to reassure our members that they can continue to earn Tier Points and earn and spend miles across Virgin Atlantic, Delta and a range of airline and other partners as they do now. But in the future the new loyalty programme will offer members the chance to earn and spend ‘miles’, the currency of Virgin Atlantic’s frequent flyer programme, across a range of products and services.”

Zu den FAQs: The launch of a new Virgin Loyalty programme

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