Das neue Bestellsystem für die British Airways Europa Economy läuft …

Mitte Juli hat British Airways für die Economy auf den Europa Strecken ein neues Bestellsystem vorgestellt:

“British Airways has introduced a digital ordering platform for customers to purchase food and drink from its Speedbird Café menu in the air, directly to their seat on board
The service will initially be available on selected routes from July 19, before rolling out across the rest of the short haul network on flights from LHR*
Service will run alongside the airline’s pre-purchase menu, including items from its Tom Kerridge range
Pre-flight orders can also be made via highlifeshop.com up to 12 hours before departure**
British Airways has today unveiled its new inflight digital ordering platform, giving customers travelling in Euro Traveller the option to order additional snacks and drinks mid-flight, directly to their seat.
The new inflight ordering system will complement the airline’s current ‘Buy Before You Fly’ offering, where customers are encouraged to order from the airline’s full Speedbird Café menu, including items from its Tom Kerridge range, in advance of travel.
The new digital ordering system means that customers who wish to add to an existing pre-order, or for those who did not place an order before travel, can do so at any point during their flight. The proposition will initially be available from July 19 on selected routes before rolling out across other eligible services.
To place an order, customers simply connect to the on board Wi-Fi service free of charge via shop.ba.com, click on the ‘shop’ option for their flight, and a virtual menu will display the range of drinks and snack options on offer. Orders can be made via all major credit and debit cards or through Avios. The service will be available on most short haul routes operating from LHR**.”


Speziellere Menüs muss man vorher ordern. Sonst kann man direkt während des Flugs Items über die App bestellen.

Das neue Konzept wurde auf einzelnen Strecken getestet und soll laut Medienberichten nun flächendeckend laufen.

MailOnline hat die Infos:

“Save our G&Ts! British Airways sparks fury by axeing the drinks trolley and making passengers order on an app
Short-haul economy-class flyers with BA must now pre-order or use app for drink
British Airways insists the move is to cut down on aircraft weight and food waste
But critics say lack of personal touch is example of airline running down services
The MoS previously revealed how BA executives were moving upmarket again”

Die volle Story bei MailOnline: Save our G&Ts! British Airways sparks fury by axeing the drinks trolley and making passengers order on an app

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